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Boost ROI And Cut Waste: Mastering Incrementality And Standardization

The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms. Aligning strategies and promoting transparency can make it easier to adapt your automated tools to different platforms, which then improves data accuracy and enhances campaign performance.

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Innovator Insights: Tech Recipes’ Brian Chap

When the Association of National Advertisers reported $20B is wasted on ads in June of 2023, it did not catch Brian Chap by surprise. Having expertise on the brand, publisher, and agency side, “Chap” created Tech Recipes to help brands deepen their digital expertise and uncover more value, in less time…

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How Marketers Can Navigate CTV Walled Gardens

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Brian Chap, CEO & Founder of Tech Recipes. “If you want to become a great chef, you have to work with great chefs.” – Gordon Ramsay As big connected TV players advance their buying platforms, marketers have to couple existing omnichannel Demand Side Platforms (DSPs), like Xandr, with emerging connected TV DSPs, like Roku. This creates revenue control for sellers, as buyers must

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Boost ROI And Cut Waste: Mastering Incrementality And Standardization

The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms. Aligning strategies and promoting transparency can make it easier to adapt your automated tools to different platforms, which then improves data accuracy and enhances campaign performance.

Read More »

Innovator Insights: Tech Recipes’ Brian Chap

When the Association of National Advertisers reported $20B is wasted on ads in June of 2023, it did not catch Brian Chap by surprise. Having expertise on the brand, publisher, and agency side, “Chap” created Tech Recipes to help brands deepen their digital expertise and uncover more value, in less time…

Read More »

How Marketers Can Navigate CTV Walled Gardens

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Brian Chap, CEO & Founder of Tech Recipes. “If you want to become a great chef, you have to work with great chefs.” – Gordon Ramsay As big connected TV players advance their buying platforms, marketers have to couple existing omnichannel Demand Side Platforms (DSPs), like Xandr, with emerging connected TV DSPs, like Roku. This creates revenue control for sellers, as buyers must

Read More »
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