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Maximize marketing value without adding budget
Marketing fundamentals have been neglected. To enhance transparency, education is necessary. This document exposing major unethical practices and provides direction that promotes greater partner accountability.
Guide to in-housing Defining the evolution of digital marketing
In-housing enables programmatic media buying automation, but that automation doesn’t mean simplification. Brands still need operating models that hold themselves, and all their affiliates accountable.
Nearly 40% of Brands Likely to Ditch their Agency within Six Months
Understanding the dynamics between businesses and their customers is crucial for success. This whitepaper provides digestible insight, informed by the Marketing Relationship Survey, for brands looking to evaluate their agency relationships.
Tech Recipes Guide to Facebook & Apple's Privacy
Advertising on Apple devices, particularly in-app advertising, is poised to change dramatically this Spring 2021 and it will affect all campaigns. Advertisers who follow the recommended steps to be prepared will gain a competitive marketing advantage over their competition.