Introducing The Root, the World’s First Ai Media Operating Model.
We can help you avoid unnecessary media costs as you scale your business. The result? Short and long term business goals achieved!
Start Saving Time and Money.
Our Ai media operating model will help you deliver greater business impact by simplifying marketing, automating analysis, and maximizing ROI. Here’s what’s provided:
1- Centralized Ai media operating model w/ Ai agent.
2- Discovery, Marketing strategy, and delivery.
3- Automated digital ad analytics, planning, and buying.
4- Proprietary Incremental Value Engine w/ visualization.
5- Ai Agent performance insights and media planning.
6- Real time performance monitoring and optimization.
Mr. Price, which platforms can I create more value from?
Mr. Price, what strategic marketing would I benefit from?
Mr. Price, please create a new media plan that maximizes my incremental value and reach.
The Root Helps Media Teams Remove Investment Imbalances.
By transforming digital strategy, media taxonomy, and campaign management, our proprietary generative Ai Platform has helped solve an industry-wide challenge.
- The Root Operating Model
- Traditional Media Operating Model
Loading content...
Loading content...
Outcome #1:
+3X
Return on Investment through improved campaign effectiveness and data-driven media allocation
Outcome #2:
+41% More Value
Eliminate media waste to achieve greater business impact, faster!
Outcome #3:
+10X Faster
Media planning and buying with a 99% accuracy rate.
Enjoy Continuous KPI Transformation.
The impact on your business will be quick and overwhelmingly positive.
- Long Term Outcome
- Short Term Outcome
INCREMENTAL REACH
Media Spend
vs.
Ad Effectiveness
QUALIFIED COST / LEAD
Engagement Quality
vs.
Leads Count
QUALIFIED COST / SALE
Sales Expense
vs.
Ad Effectiveness
QUALIFIED CUSTOMER
Media Spend
vs.
Acquisition Cost
COST / ACQUIRED CUSTOMER
Acquisition Cost
vs.
Customer Value
AD WASTE
Low Value Impressions
vs.
Ineffective CPM
WORKING MEDIA
Ad Effectiveness
vs.
Media Spend
ON TARGET VCPCV
Viewable Completed Ads
vs.
On Target Delivery
HUMAN VCPM
Non-Fraudulent Delivery
vs.
Viewability
ON TARGET DELIVERY
Audience
vs.
Intended Time & Location
Capabilities That Make a Difference.
We offer the only Ai+ human suite that identifies and eliminates ad waste, which can increase the value of your investment.
STRATEGY
Want to double your value without increasing your budget? Mr. Price will identify strategic opportunities based on real time data analysis. Our team of experts execute and implement as strategic impact is measured in real time to guarantee your investment is being put to the best use.
TECHNOLOGY
Mr. Price is powered by a unique Incremental Value Engine that automates social and programmatic taxonomy to generate more transparent and valuable insight 10x faster and 99% more accurately. Insights are then used for auto-optimization and plan recommendations.
SERVICE
Unlock automated ad planning and buying across all of the major platforms like Facebook, Instagram, Google, TikTok, and YouTube, as well as programmatic ads on TheTradeDesk and Microsoft DSP led by a team with 20+ years' expertise.
Platform Functionality that’s truly functional.
It’s what makes us different.
Cross-Channel Activation:
Across Social and Programmatic
Scalability:
Fixed resource, exponential scale
CTV Access:
Direct access to over 140 national and local CTV channels
Impressions:
20 billion daily from vetted, premium sellers (Display, Video, and CTV)
Inventory Access:
No Risk 1:1 DSP to SSP
Data Sources:
Access to 79+ people-based data sources for targeting and safeguarding against cookie deprecation
Analytics:
Proprietary cost avoidance analytics and business outcomes
Alpha Updates Coming Soon.
We are always innovating to ensure you stay ahead of the game.
Incremental Value Engine Beta
Mr. Price Agent V1.0
Data Visualization Upgrade
Media Platform Expansion
Generative Ai Planning & Buying
Mass Scale
Alpha Updates Coming Soon.
We are always innovating to ensure you stay ahead of the game.
UI Design
Data Science Visualizations
Platform Connections
Generative Ai
Our Valued Clients
Testimonials
Look how we’ve helped people. Don’t just take our word for it—see what others have experienced with Tech Recipes!
Brigitte King
Global Chief Digital Officer
Vivian Chang
Vice President, Growth
“They simplify complexity, reduce waste, solidify digital fundamentals, and find hidden value! Highly recommend!”
Ken Krasnow
Chief Marketing Officer
“Tech Recipes delivers quick, accurate, and frictionless technology solutions that promote revenue for agencies and brands!”
Sarah Harms
Group Vice President
“Has uncovered significant incremental value that we can use to fund innovation we otherwise couldn’t.”
Kate Gleysteen
Director of Media
“Tech Recipes revolutionizes data analysis for media investments with tools for rapid decision-making.”
David Nyurenberg
Associate Director, Digital Video
“Tech Recipes offers unique operational and in-housing expertise.”
Kamran Asghar
Chief Executive Officer
Testimonials
Look how we’ve helped people. Don’t just take our word for it—see what others have experienced with Tech Recipes!
Brigitte King
Global Chief Digital Officer
Vivian Chang
Vice President, Growth
“They simplify complexity, reduce waste, solidify digital fundamentals, and find hidden value! Highly recommend!”
Ken Krasnow
Chief Marketing Officer
“Tech Recipes delivers quick, accurate, and frictionless technology solutions that promote revenue for agencies and brands!”
Sarah Harms
Group Vice President
“Has uncovered significant incremental value that we can use to fund innovation we otherwise couldn’t.”
Kate Gleysteen
Director of Media
“Tech Recipes revolutionizes data analysis for media investments with tools for rapid decision-making.”
David Nyurenberg
Associate Director, Digital Video
“Tech Recipes offers unique operational and in-housing expertise.”
Kamran Asghar
Chief Executive Officer