15% Increase in Media Performance Guaranteed.
performance gains and true cross-channel budget allocation and optimization.
the World’s First Automated Media Optimization Engine.
Our patented Optimization Engine drives greater business impact by streamlining media processes, automating performance analysis, and maximizing ROI.
Here’s what it offers:
1- Centralized media strategy and analyses agent.
2- Chat enabled database visualization.
3- Automated digital ad analytics, operations, and optimization.
4- Patented, Automated Optimization Engine.
5- Real-time performance insights, trends, and advanced analysis.
6- Real time performance monitoring and optimization.
Mr. Price, which platforms can I create more value from?
Mr. Price, what strategic marketing would I benefit from?
Mr. Price, please create a new media plan that maximizes my incremental value and reach.
The Root Helps Media Teams Remove Investment Imbalances.
By transforming digital strategy, media taxonomy, and campaign management, our managed service, with proprietary generative Ai Platform, has helped solve an industry-wide challenge.
- The Root Operating Model
- Traditional Media Operating Model
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Outcome #1:
+3X
Return on Investment through improved campaign effectiveness and data-driven media allocation
Outcome #2:
+41% More Value
Eliminate media waste to achieve greater business impact, faster!
Outcome #3:
+10X Faster
Media planning and buying with a 99% accuracy rate.
Enjoy Continuous KPI Transformation.
The impact on your business will be quick and overwhelmingly positive.
- Long Term Outcome
- Short Term Outcome
INCREMENTAL REACH
Media Spend
vs.
Ad Effectiveness
QUALIFIED COST / LEAD
Engagement Quality
vs.
Leads Count
QUALIFIED COST / SALE
Sales Expense
vs.
Ad Effectiveness
QUALIFIED CUSTOMER
Media Spend
vs.
Acquisition Cost
COST / ACQUIRED CUSTOMER
Acquisition Cost
vs.
Customer Value
AD WASTE
Low Value Impressions
vs.
Ineffective CPM
WORKING MEDIA
Ad Effectiveness
vs.
Media Spend
ON TARGET VCPCV
Viewable Completed Ads
vs.
On Target Delivery
HUMAN VCPM
Non-Fraudulent Delivery
vs.
Viewability
ON TARGET DELIVERY
Audience
vs.
Intended Time & Location
Capabilities That Make a Difference.
Our unique AI + human service model ensures you only pay for resources directly tied to your business, eliminating unnecessary costs.
STRATEGY
Want to double your value without increasing your budget? With 30 years of managed service expertise and real-time data insights, we ensure precise execution and measurable impact to maximize your investment.
TECHNOLOGY
Mr. Price, powered by our proprietary Optimization Engine, automates social and programmatic taxonomy to deliver insights 10x faster with 99% accuracy. These insights drive auto-optimization and plan recommendations.
SERVICE
Access managed service planning and buying powered by Mr. Price and our Automated Optimization Engine across top platforms like Facebook, Instagram, Google, TikTok, YouTube, TheTradeDesk, and Microsoft DSP, guided by a team with 20+ years of expertise.
Managed Service that’s truly functional.
It’s what makes us different.
Cross-Channel Activation:
Across Social and Programmatic
Scalability:
Fixed resource, exponential scale
CTV Access:
Direct access to over 140 national and local CTV channels
Impressions:
20 billion daily from vetted, premium sellers (Display, Video, and CTV)
Inventory Access:
No Risk 1:1 DSP to SSP
Data Sources:
Access to 79+ people-based data sources for targeting and safeguarding against cookie deprecation
Analytics:
Proprietary cost avoidance analytics and business outcomes
Alpha Updates Coming Soon.
We are always innovating to ensure you stay ahead of the game.
Incremental Value Engine Beta
Mr. Price Agent V1.0
Data Visualization Upgrade
Media Platform Expansion
Generative Ai Planning & Buying
Mass Scale
Alpha Updates Coming Soon.
We are always innovating to ensure you stay ahead of the game.
UI Design
Data Science Visualizations
Platform Connections
Generative Ai
Our Valued Clients
Testimonials
Look how we’ve helped people. Don’t just take our word for it—see what others have experienced with Tech Recipes!
Brigitte King
Global Chief Digital Officer
Vivian Chang
Vice President, Growth
“They simplify complexity, reduce waste, solidify digital fundamentals, and find hidden value! Highly recommend!”
Ken Krasnow
Chief Marketing Officer
“Tech Recipes delivers quick, accurate, and frictionless technology solutions that promote revenue for agencies and brands!”
Sarah Harms
Group Vice President
“Has uncovered significant incremental value that we can use to fund innovation we otherwise couldn’t.”
Kate Gleysteen
Director of Media
“Tech Recipes revolutionizes data analysis for media investments with tools for rapid decision-making.”
David Nyurenberg
Associate Director, Digital Video
“Tech Recipes offers unique operational and in-housing expertise.”
Kamran Asghar
Chief Executive Officer
Testimonials
Look how we’ve helped people. Don’t just take our word for it—see what others have experienced with Tech Recipes!
Brigitte King
Global Chief Digital Officer
Vivian Chang
Vice President, Growth
“They simplify complexity, reduce waste, solidify digital fundamentals, and find hidden value! Highly recommend!”
Ken Krasnow
Chief Marketing Officer
“Tech Recipes delivers quick, accurate, and frictionless technology solutions that promote revenue for agencies and brands!”
Sarah Harms
Group Vice President
“Has uncovered significant incremental value that we can use to fund innovation we otherwise couldn’t.”
Kate Gleysteen
Director of Media
“Tech Recipes revolutionizes data analysis for media investments with tools for rapid decision-making.”
David Nyurenberg
Associate Director, Digital Video
“Tech Recipes offers unique operational and in-housing expertise.”
Kamran Asghar
Chief Executive Officer