Strategy for people who have a business to run.
Make mediamake sense.
Tell us what you're trying to grow. We'll help turn the noise into a clear plan, plain-English decisions and a path to results.
- 20+ years
- buying media for brands you know
- L'Oréal
- in-house ad team built from scratch
- 16%
- revenue lift at Warner Bros. Discovery
Three ways to work together
You bring the goal.
We help with the how.
Not another dashboard. Not another stack of slides. Just the right level of help for the stage you're in. They go in that order, and each one leaves you needing us less.
Run it.
We act as your senior advertising team, strategy, planning, buying oversight and decisions.
Build it with you.
We design the operating model, processes and decision frameworks your team can actually use.
You run it.
We teach your team how to make sharper decisions, then stay close enough to help when it matters.
Proof, not promises.
$782K
opportunity uncovered in 24 hours
57%
fewer manual hours
91%
return per $1 spent, in three months
The point
You shouldn't need to understand "impressions" to understand whether your money is working.
Our job is to connect the spend to the business outcome, explain what's happening in plain English, and tell you what to do next.
How to start
Proof in 30 days.
The first month buys you proof. What happens after that depends on what it finds.
Discover.
What you can get back, in dollars: what you paid, how often the same person saw it, how fast it spent, whether it worked. One standard, every platform.
Test.
Live results prove the ROI before the next phase starts. No commitment until the dollar figure is on the table.
Own.
Modular in-housing across strategy, planning and buying. No bundle, no retainer, no minimum. Extra hands when you need them, so no new hires and no new approvals.
When the question gets tactical
Go deeper with
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RootIQ turns live cross-platform advertising data into answers, recommendations and next actions.
Explore RootIQUseful before the first meeting
The one-page advertising planning template.
Five questions that force the strategy to make sense before anyone starts buying ads. Answer them here and you leave with the page filled in, plus a read on what is still too vague to spend against.