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11 May, 2021
In a strategic move to overhaul its global marketing efforts, Colgate-Palmolive partnered with consulting firm Tech Recipes to spearhead a comprehensive digital transformation. The initiative centered on internalizing its programmatic advertising strategy, aiming to elevate the company into a data-driven marketing best-in-class leader, rivaling competitors like P&G, L'Oréal, and Unilever.
17 August, 2024
Our journey started with financial challenges affecting media deals for a group of top beauty brands. Our goal was to enhance the potential of 8 major beauty brands under one company, offering a wide range of products from fragrances to makeup and hair care. Our task was to transform their media strategies, activation, and outcomes.
07 January, 2023
After developing a robust e-commerce offering. Staples partnered with Tech Recipes to build an ads marketplace that allowed their clients to buy ad inventory in order to further promote their products and drive sales onsite. We were able to tie all sales and engagement activity to a user, including using attribution windows to report on view and click based conversions. This lead to the significant success of the partnership.
10 November, 2023
Vodafone is a major telecommunications provider with offices in 22 countries across the globe. They have a large marketing operation and make significant marketing investments ranging from sponsorships, traditional channels, and are a major buyer of online digital media. They were one of the first major brands to bring all their online channels - search, social and display in-house. This was a major operation and done with undeniable success.