Case Studies Worth Reading
Discover how our Ai+ Human Suite / Human Model has made a noticeable impact on our clients’ business.
Tech Recipes Avoids
Unnecessary Costs as you Scale!
Our Ai + Human Suite / Human Model boosts performance with strategy, service, and technology.
We helped a beauty brand overcome financial challenges
- +28%
$2.00 improvement to primary CPM KPI
- +82%
352M qualified impressions (1.6B vs 1.2B Imps)
- +19%
Lauched campaigns 5 days faster
- -67%
Reduction to headcount: 3 FTE, activating 4 platforms across 77 campaigns
- +300%
ROAS improvement due to 37% more campaign value
Developed a data strategy utilizing the CDP to demonstrate the value of 1P data and establish the groundwork for “Personalization at Scale”
- +$4.3M
Savings in operational efficiency through CDP Framework
- +33%
More dollars going to working media
- +21%
Better performance through high-value audience segment Identification
- +27%
Greater precision through use of 1P Machine Learning audience mining
- +$2.7M
In investment precision from 1P data ingestion, segmentation, and use
Hybrid In-House Transformation – Colgate’s Commitment To Internalize Programmatic Strategy
- +$2.4M
Savings in operational efficiency through in-house strategy and implementation
- +23%
More dollars going to working media
- +27%
Greater accountability through Ad Effectiveness (qCPM) KPI adoption
- +14%
Established hiring toolkit for faster onboarding and greater retention
Ai + Human media operating model to supplement omnichannel campaign planning and activation
- +$1.7M
More value due to streamlined workflow, setup, collaboration, and accountability
- +32%
More dollars going to working media
- +12%
Cost savings through fixed resource, intuitive technology, and reduced fees
- +50%
Greater agility due to 48-hour campaign activation timeline