When the Association of National Advertisers reported $20B is wasted on ads in June of 2023, it did not catch Brian Chap by surprise. Having expertise on the brand, publisher, and agency side, “Chap” created Tech Recipes to help brands deepen their digital expertise and uncover more value, in less time…

In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships, often without a clear understanding of the underlying processes and motivations.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Brian Chap, CEO & Founder of Tech Recipes. “If you want to become a great chef, you have to work with great chefs.” – Gordon Ramsay As big connected TV players advance their buying platforms, marketers have to couple existing omnichannel Demand Side Platforms (DSPs), like Xandr, with emerging connected TV DSPs, like Roku. This creates revenue control for sellers, as buyers must

By now, you should understand how to handle the complexity of in-housing, and how to use the six pillars of transformation for a successful transition…

In-housing enables programmatic media buying automation, but that automation doesn’t mean simplification. Brands still need operating models that hold themselves, and all of their affiliates accountable.

Google, Facebook, Amazon and Apple may have some of the best data on the market, but they lack the ability to provide the most intimate consumer insights that only carrier data can provide.